Getting your artwork out into the public sphere is just as challenging as creating it in the first place, if not more. Luckily, there are more ways than ever before to try and get people to see the work you’re putting out into the world. Look below to discover some tips and tricks for promoting your artwork.
Create Your Portfolio
Before you can start to market yourself, whether you’re networking or submitting to competitions, you need something to show people. That’s why it’s essential to craft an exceptional portfolio that highlights your best work, and you make it as accessible as possible for the right people to see it. This is the first, and perhaps only, impression people will get of you before making important decisions about your work.
Make Use of Social Media
One of the most important techniques to promote yourself and your artwork nowadays is a robust social media presence. You can post pictures, videos, and more content to help increase your brand recognition and interact directly with potential customers and fans. Higher brand recognition helps convey trustworthiness and marketability to potential consumers, peers, and business relationships.
Curate a Blog
People often want to know the backstory behind various works of art and why they should care about them. By creating a blog, you can weave a tale, display your art, show your expertise on a particular subject, and most crucially, improve your search rankings so that people can quickly discover you and your craft when they perform a Google search.
Art competitions are one of the best approaches to obtain visibility in the art industry. They are well-known for finding and promoting notable new talents, and they can even help accelerate careers. Research the most respected contests and enter as many as possible to get your name out there.
As long as you dedicate yourself to putting your brand out there, using these tips and tricks for promoting your artwork can help propel your career to the next level. MoGraph Mentor can also help you develop your talents through our motion graphic design school, making you more marketable to potential clients. Feel free to contact us with any questions about our services.