Motion graphics aren’t just cool or pretty animation features. They’re a unique way to communicate. The best visual communication is blended with motion storytelling to create an engaging piece of content that helps brands share their story, reach people in alternate ways, and present their content in a compelling package. This guide will explain the benefits of motion graphics and their importance in the communication industry.
What Are Motion Graphics?
There can be some ambiguity to the term. A motion graphic is the industry term for an animated video. Motion graphics could be 2D animations, 3D animations, or GIFs. They may include audio, voiceover, or sound effects. In some cases, they’ll incorporate technology such as 360-degree video, augmented reality, or virtual reality. But you are probably most familiar with them as animated videos.
Most Significant Benefits of Motion Graphics
- They generate emotional interest. Thanks to the phenomenon known as “emotional contagion,” we immediately empathize and mirror what we view on the screen. When you are telling emotional stories, motion graphics gives you many tools. Mood music, powerful voiceover, and stunning visuals culminate to create an impactful story and an emotional user experience.
- Compress information for easy comprehension. Visual communication happens almost instantaneously. It’s so effective because it targets the way your brain processes information. That’s why many concepts are easier to understand if you can see them. Motion graphics can help break down large blocks of subject matter into easily digestible bites. This is especially useful for abstract concepts, processes, data visualization, and tutorials.
- They’re a passive experience. It’s no surprise that consumers are looking at more and more video content every day. You remember when a substitute teacher put on a video in class; it often meant you didn’t have to do anything. Motion graphics are the same. Viewers don’t have to expend much mental energy as they watch and relax. A majority of consumers rather watch than read. When you need to deliver a contained message, do it with motion graphics.
- Repurposing. Now that nearly all social media platforms support video, you can disseminate your video in several different places and manners, helping to extend the lifecycle of a campaign. You might break up content to place a feature for a specific group. You might add your motion graphic to an e-book or presentation. With evergreen topics and explainer videos, you have a well-designed piece of communication that can serve you well for years.
- Great when short on time. Most motion graphics are 30 seconds to three minutes long, which helps very much when you need to make an impact ASAP. By combining audio and video, motion graphics make the most of human processing capabilities. This lets you say more with less content. For example, a complicated process can be explained in 15 seconds using motion graphics.
Now that you’re familiar with the benefits of motion graphics, consider incorporating this knowledge into your creative career. If you’re interested to learn motion design online, do so with MoGraph Mentor. Whether you are a professional looking to brush up on your skills or a beginner, our online school offers mentorships and workshops that’ll help you succeed in your future projects.