3D Styleframes & Art direction with Rajat Chauhan

By Michael Jones

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Rajat Chauhan took the 3d Styleframing & Art Direction with Yeti Pictures course at Mograph Mentor. His series of personal projects demonstrates hard work and creativity. We sat down with him to discuss his experience on his favorite project.

Tell us more about you — your background and what you are trying to achieve in your career.
Hi, I am Rajat Chauhan working as an Assistant Creative Director and Motion Designer based in India. I belong to a very small city called UNNAO where people are not very much aware of the motion design industry. so I moved to Delhi and pursued a motion design and 3d diploma course but what I learned there were just tools and my design was very bad. The initial years of my career were very struggling but I kept working and learning by myself and in the middle of my career, I finally met with a few good artists where I have learned a lot and finally got the right direction.
Frankly, when I started my career I didn’t even know what VIMEO, Behance, and dribble, or anything like that was. When I got into these platforms I was super amazed.

I worked as a freelance and full-time employee, within the advertising industry, Production houses, and studios focusing on motion design and animation.

Now my goal is not to get to any position. I just want to collaborate with different talented artists all around the world and explore more of my creative journey.

Tathastu - "The wish granted"

Rajat Chauhan Personal Project
Rajat Chauhan Personal Project

How did this project come about?
I have a keen interest in making title sequences. Since I am very interested in Indian mythology, Design, and ideas. There are so many documentaries and series that keep coming on these topics so I wanted to pitch something to film directors and producers.

Please walk us through your initial thought process when creating this project.

India is one of the most religiously and ethnically diverse nations in the world. It’s a country of beliefs in the divine powers and their blessings. It is faith-filled to the brim with gods and goddesses. In fact, there are over 33 million Hindu gods in total! So I came up with the idea of “Tathastu”. Tathastu is the Indian blessing in Sanskrit. means:’So be it’ or ‘ The wish-granted’. The concept is for the fiction series based on the people’s belief in blessings. My environment and design are very much influenced by Indian temples and the way people worship there.

You have taken the 3d Styleframing & Art Direction with Yeti Pictures course. How did this course help you with your project?
What I can say is this is the perfect course for a beginner or as well as for an intermediate professional. It’s initial chapters of basics really helped me to construct my frames and shapes. I really improved my compositions as well as my art direction. I also improved my design a lot as well. Now I can clearly see the quality difference b/w my previous and current projects.

What was your biggest takeaway or experience from this project?
I’ve learned a lot about styleframing and how to construct an appealing and impactful frame. The best thing is now I know how to create the right arrangement of elements in my styleframes.

The Next Extinction Project

Has working on your art direction skills changed yourself or your workflow in any way?
Yes: my designing process for the styleframing has been changed. I have added another stage in the process of making a frame called “Shape construction”. I have changed my workflow a lot and it really helped me in my art direction.

What were some challenges this project presented?
The biggest challenge is to get the right and interesting look. An art direction became a very challenging part here for me. So many times I had to rearrange all elements just to get the right feel. For every frame, I had to rearrange the lighting to get the right reflection on the subject.

Has working on your art direction skills changed yourself or your workflow in any way?
Yes: my designing process for the styleframing has been changed. I have added another stage in the process of making a frame called “Shape construction”.
I have changed my workflow a lot and it really helped me in my art direction.

What were some challenges this project presented?
The biggest challenge is to get the right and interesting look. An art direction became a very challenging part here for me. So many times I had to rearrange all elements just to get the right feel. For every frame, I had to rearrange the lighting to get the right reflection on the subject.

What is the next stop on your creative journey?
I have so many ideas for my work on my own art directed shorts. I have already started one and finished with all my pre-planning stages. I am going to make so many different art directed and abstract short projects and keep exploring new designs for films.

Thanks, Rajat!

There you have it, an insightful and inspirational project from Rajat. Special thanks to Rajat for lending us his time for this interview.  Make sure to stay tuned to his Instagram and take a look at his portfolio for more.

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