2D Art Direction & Creative Production

Do you want to improve your art direction skills? Do you need to create fresh and compelling original work for your portfolio? If so, then this mentorship is a good fit for you. This mentorship focuses on becoming a stronger visual artist. You’ll learn to master value, composition, color, and storytelling. You’ll do all this with the help of an industry pro.

Tools you'll be using in this class:

Winter Semester starts in

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Start Date

April 2022


9 weeks




4 payments of $248

Highlighted Features

Project-Based Mentorship

Through video training, live mentorship, projects, and community, we want to push you for 9 weeks to master the design and animation fundamentals. You’ll also make industry connections and improve your portfolio with original projects.

Project based learning

Weekly Course Guide

This is a project based mentorship that runs for 9 weeks. Your course guide will inform you each week about project milestones, future class times, review links, and live session recordings. 

Live critique sessions

Weekly Group Critique

A weekly 2-hour live session to discuss your work and the work of your classmates. This is meant to be a two-way discussion between you and your mentor. Through discussions and group critiques each week you’ll refine your art direction sensibilities. 

On-demand training

Group Project Archives

See the progression of your work, as well as the work of your classmates, for the 9 week session. Watching the steady improvements of all the films being produced is a valuable learning opportunity for aspiring art directors.

Weekly Syllabus

Brief Book Thesis Film

The best thing an aspiring art director can do for their portfolio is publish original work. Making an original film, with the help of your mentor, will push you to define your voice as a director and artist. 


Orientation Live Session

Orientation week consists of preparing you for your 9-week mentorship. Attend a live orientation session to ask all the questions you have about this class.



Choose a project from the brief book and formulate a pre-production PDF. Gather references and research to help inform your Art direction later in production.


Design & Art Direction

Sketch visual concepts related to your thesis film with pencil and paper. You will compile these sketches into a PDF.  Start designing your styleframes based on your pre-production. Design artwork with vectors and pixels in accordance with your art direction.


Animation Production

Finish your design frames based on feedback and critique from the previous session with your mentor. Begin to animate your thesis film. You will import, rig, and animate the elements you’ve been designing over the last 3-4 weeks. Finish your animation for your thesis film based on notes from your mentor and peer group. Finish the final composite and render the final film.

Human Powered Education

Your Fall Session Mentor

Each week your mentor will host a live session, including a lecture, critique, and Q&A time.
All sessions are recorded and are available for immediate replay after the session aired.
Session Time: Sundays at 12 pm EST


Mathijs Luijten

Artist, director & Animator


My name is Mathijs Luijten and I’m a freelance Animator / Motion Designer / Director from the Netherlands.  I’ve worked in the creative industry for 12 years (time flies when you’re having fun!)

My first 4 years were as an in-house animator at two great creative agencies, teaching me the importance of client centered concepting / designing. The next 3 years I’d spend at two exciting animation studios, perfecting my animation moves. After a short period of freelancing I took on a senior role at Buck Sydney, one of my all-time favorite studios in the world, for 3 years. These days I freelance my way around the world, striving to perfect the art of storytelling and the many ways a story can be brought to life.

Studios I’ve worked with include: Buck, Oddfellows, Ordinary Folks, Giant Ant, Gunner and more.

Clients I’ve worked for include: Tycho, Jesper Ryom, The New Yorker, TedX, FX, Adidas, Nike, Google, Android, Facebook, Apple, Microsoft, Spotify and more.


What students say about the mentorship

This mentorship has helped hundreds of motion designers launch their careers and improve as artists. We’ve got years worth of happy students who found it to be the breakthrough they were looking for.

Student Projects

Unlock your Art Direction

Learn how to approach your work as a director would. To think through your ideas and create successful work that connects with your audience.

Over the course of these 9 weeks, you will learn design principles and the fundamentals of solid image-making. This will include things like perspective drawing, value structure, and leading lines. See some of our previous student work.


Stay engaged while you learn

Through these nine weeks, you’ll interact with a set of tools that will help you stay engaged and keep in contact with your mentors and fellow students.

Community Illustration


Join a supportive community

When the live session ends, the conversation continues on our Discord Chat. This platform allows us to engage with you while you’re working throughout the week.


2D Art Direction & Creative Production

Personalized mentorship, structured around project-based learning.

Build great portfolio pieces

• Learn to make better-looking images with tried & true principles.
• Create an original portfolio piece that stands out.
• Master the process of creating original work.

Supportive Community

• Dedicated chat room via Discord
• Ask your questions to classmates and mentor

100% Money Back Guarantee

Do you feel like the mentorship isn't the right fit for you? You can request a full refund within the first 14 days after the session has started. Just contact our support and we got you 🙂

$ 248
4 payments of
  • Get mentored
  • Create original work
  • Unlock your career
Next class, April 2022


$ 990
Pay all at once
  • Get mentored
  • Create original work
  • Unlock your career
Next class, April 2022


Have Questions?

By the end of each class, you’ll have well though, reviewed portfolio pieces and the best process and techniques learned through these works. Each class comes with assignments to help you create your portfolio and develop your motion design skills. The weekly mentorship session is the occasion to expand your artistic perspective. The goal of each class is to teach you the best process and techniques to create great motion design work.

Yes! Each group of students assigned to a mentor will get access to a dedicated channel to communicate, share and receive feedback from their mentor and classmates.
You’ll also get the opportunity to be a part of the larger community of MoGraph Mentor’s alumni and students of our workshops.
We use Discord to help us set up this forum.

We close our open enrollment one week before the start of a semester. Be sure to subscribe to the mailing list to get updates throughout each enrollment period.

Your weekly live session will run approximately 2-3 hours. Your weekly time commitment for assignments can be anywhere from 7-20 hours. Our mentorships are project-based, so you will ultimately decide how many hours to pour into each week’s deliverable. But plan on a minimum of 10 hours per week.

Yes! Many of our students have full-time jobs and we work around business hours (see time commitment question above). We only ask that you make your class work a priority.

Our goal is to help our students in the best way that we can. 
You have 2 weeks after the session has started to request a refund if the class isn’t a good fit for you.
Simply reach out to a support team member via email at [email protected] or on Discord @support.

In order to follow this class in the best condition possible, a basic set of technical skills is recommended. Basic technical skills would include At least;

  • Introductory knowledge of PS, AI
  • Basic knowledge of After Effects
  • Basic understanding of the role of storyboarding in a production.

Mentor’s availability varies for each semester and will be announced on each dedicated mentorship page. Our mentors are among the best artists in the industry and dedicated to dispensing the best learning experience to their students. This class will favor mentors such as Colin Hesterly, Lana Simanenkova, Alex Mapar, Shawn Hight, Bee Grandinetti, …

Weeknights or weekends. We understand that many of our students have 9-5 commitments, so live sessions are scheduled either after working hours or on the weekend. Your exact class time will be determined at the start of each semester, based on your mentor assignment.

We love our international student body and make every effort to accommodate across time zones. We realize that the time change issue is hard for many outside the US. We run class times on US Eastern Time Zone. We attempt to make every accommodation for our international students, but sometimes it means late nights or early mornings for those outside the US. We take this on a case by case basis and do our best to make it work.

We use a platform called Zoom for the live sessions. You will be on camera and will see a video feed of your peers and mentor. Live sessions are lecture-based but also contain organic Q&A where you can discuss specific workflow techniques or concepts with your mentor and classmates. Sessions typically run about 2-3 hours, so bring a drink, a snack, and a sketchbook to doodle and take notes.

We include demos and tutorials to support your learning experience. However, this mentorship is project-based and focus on your interactions with your mentor and classmates. Do not expect complete tutorials on how to use specific software. It is more about creating original portfolio pieces and learning the concepts, processes, and workflows of a professional motion designer.

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