Art Direction & Creative Execution

Grow as a visual artist. This class is dedicated to mastering the process of design and visual art. Art Direction will be the focus of mentor presentations, and the projects are designed focused.

Tools you'll be using in this course:

We have decided to re-work Art Direction & Creative Execution and Advanced Visual Storytelling
and create new Learning Paths which include our full range of courses.

We are a small team of passionate artists actively working on new mentorship experiences and on-demand training to best serve our motion design community. We believe our new approach will help us better serve the diversity of styles and career paths that exist in our industry. 

Our learning paths will start with our flagship mentorship class, “Introduction To Design & Animation”. This is our foundational mentorship class and is designed to teach you the fundamental principles you need to continue your growth into the industry. Instead of moving on to Art Direction & Creative Execution or Advanced Visual Storytelling, we encourage you to take one of our other, more specific workshops. Motion Design is a broad industry and we want students to pursue the portfolio that makes sense for them and their career goals.

We are also announcing new 9 week mentorships, including an intensive Cinema 4D introductory course.
As we make changes to our curriculum we will keep you in the loop!

Michael Jones – CEO at MoGraph Mentor

Highlighted Features

Curriculum Based Mentorship

Through video training, live mentorship, projects and community we want to push you for 9 weeks to master the process of Art Direction. You'll also make industry connections and improve your portfolio with original projects.

Project based learning

Weekly Video Training

Original training that teaches you technical fundamentals, while still prioritizing the artistry of good work. We also have an exclusive interview series with top artists from the industry. Learn the techniques to create great animation and design.

Live critique sessions

Weekly Live Mentorship

A weekly 2-hour live session with training from our mentor team. Covering Art Direction, Design Styles, Case Studies and 3d Pipeline Overview. Mentors alternate hosting the weekly live session.

On-demand training

Weekly Written Critique

Each week you’ll receive detailed, written critique via the Frame.io media review platform. This way you can store notes and catalog the process of creating your original works. 

Human Powered Education

Your Summer Session Mentors

Each week our mentors rotate hosting a live session which includes a lecture, critique and Q&A time.
All sessions are recorded and are available for immediate download after the session.
Mentors alternate weekly live sessions.​

Jesus and Colin

Mentor

Jesus Suarez

Art Director & 3D Artist

Jesus Suarez is an award winning Senior Motion Designer & 3D Generalist. Born and raised in Venezuela, he developed a passion for graphic design when assisting to Engineering school; soon after he decided to switch careers and pursue one in the digital arts. He discovered Motion Graphics and a new chapter begun for him.

Live sessions will be hosted on
Tuesdays at 3 pm EST.

Jesus and Colin

Mentor

Colin Hesterly

Film Director & Illustrator

Colin Hesterly is an award-winning artist, working as a Director and Illustrator within the animation industry.  Inspired by a sense of wonder and nostalgia, his career began as a freelance artist for a variety of companies and brands around the globe. His success as a storyteller led him to produce six animated short films that each garnered a Vimeo Staff Pick. His creative process focuses on the art of 2D Animation and character-driven narrative.

Live sessions will be hosted on
Tuesdays at 3 pm EST.

Weekly Syllabus

9 Week Mentorship Overview

A 9 week online motion design program will let you build your portfolio and improve your skills. Receive meaningful feedback from your mentor and share your ideas with your classmates.

  • Week 1
  • Week 2
  • Week 3
  • Week 4
  • Week 5
  • Week 6
  • Week 7
  • Week 8
  • Week 9

Week 1

Creative Process & Look Development

An approach to making unique visual work.

It’s not about learning a style, as much as it is about learning a creative process. In the traditional of schools like Hyper Island, we embrace the notion of creative process and discovery. This week kicks off the first of 2 style frame projects. 

During week one you will: 

  • Watch Week 1 Videos
  • Attend Livestream W/ Design Research Focus
  • Turn In Your Assignment By End Of Thursday
  • Receive Written Feedback By End Of Saturday

Week 2

3D Pipeline Essentials

An overview of how great looking 3d work is made.

While you continue to develop your first set of styleframes you’ll get an overview of what the modern 3D pipeline looks like in motion design. Even if you’re primarily a 2d artist it’s still useful to understand how 3d work is made.

During week two you will: 

  • Watch Week 2 Videos
  • Attend Livestream W/ 3D Pipeline Focus
  • Turn In Your Assignment By End Of Thursday
  • Receive Written Feedback By End Of Saturday

Week 3

Art Direction & Production Techniques

Serious feedback and critique on your first styleframe project.

This week you continue your design project with a commitment to clarity of concept. Whether you chose to create inside the advertising, broadcast or film lane of this project.

During week three you will: 

  • Watch Week 3 Videos
  • Attend Livestream W/ Art Direction Focus
  • Turn In Your Assignment By End Of Thursday
  • Receive Written Feedback By End Of Saturday

Week 4

Cinematography In Cinema 4D

A look at the elements that make up high quality CG images.

We continue to develop your styleframe project while being given an overview of cinematography in 3D. Even if you’re a 2d artist, it’s important to have an understanding of basic photography principles. 

During week four you will: 

  • Watch Week 4 Videos
  • Attend Livestream W/ Cinema 4d Focus
  • Turn In Your Assignment By End Of Thursday
  • Receive Written Feedback By End Of Saturday

Week 5

Communication Arts 201

Finishing our first styleframe project

This week we finish our first styleframe project, so the emphasis is on polishing your project as it currently stands. Adding even more clarity and focus to your intended style and commercial consideration. 

During week five you will: 

  • Watch Week 5 Videos
  • Attend Livestream W/ Design & Communication Focus
  • Turn In Your Assignment By End Of Thursday
  • Receive Written Feedback By End Of Saturday

Week 6

Designing For Screens

Art Direction Roadmap

This week we kick-off our second styleframe project. Again we ask students to consider industry-lanes when choosing their project prompt. We start a creative process to develop a second portfolio piece. 

During week six you will: 

  • Watch Week 6 Videos
  • Attend Livestream W/ Creative Process Focus
  • Turn In Your Assignment By End Of Thursday
  • Receive Written Feedback By End Of Saturday

Week 7

Color & Emotion

User experience is a useful lens for visual art.

A deep dive on color and how it communicates. Why do different colors make us feel different emotions. How can we use color in our work in an intentional way. 

During week seven you will: 

  • Watch Week 7 Videos
  • Attend Livestream W/ Filmmaking Focus
  • Turn In Your Assignment By End Of Thursday
  • Receive Written Feedback By End Of Saturday

Week 8

Art Direction Final Thoughts

You have the roadmap, it's still a journey.

This week we finish our first styleframe project, so the emphasis is on polishing your project as it currently stands. Adding even more clarity and focus to your intended style and commercial consideration. 

During week eight you will: 

  • Watch Week 8 Videos
  • Attend Livestream W/ Design & Communication Focus
  • Turn In Your Assignment By End Of Thursday
  • Receive Written Feedback By End Of Saturday

Week 9

Class Wrap Up

Final critique and live review session.

This week we finish our first styleframe project, so the emphasis is on polishing your project as it currently stands. Adding even more clarity and focus to your intended style and commercial consideration. 

During week nine you will: 

  • Watch Week 9 Videos
  • Attend Livestream W/ Design & Communication Focus
  • Turn In Your Assignment By End Of Thursday
  • Receive Written Feedback By End Of Saturday


We encourage all beginners to start with the Introduction To Design & Animation mentorship before moving on to more advanced workshops and courses.

Testimonials

What students say about the program

This program has helped hundreds of motion designers launch their careers and improve as artists. We’ve got years worth of happy students who found this program to be the breakthrough they were looking for.

Goal

Create a series of styleframes, elevate your art direction skills

Art Direction & Creative Process

Become more proficient as a visual artist. Master the workflow of style frame production. Most importantly learn the process of visual storytelling and communicating with an audience.

We’ve been operating mentorships and training programs since 2014.
Through video training, live mentorship, projects and community we want to push you for 9 weeks to master these fundamentals.

Tools

Stay engaged in your learning

Through these 9 weeks, you'll interact with a set of tools that will help you stay engaged and keep in contact with your mentors and co-students.

Community Illustration

Community

Join a supportive community

When the live session ends, the conversation continues on our Discord Server. This platform allows us to engage with you while you’re working throughout the week.

Tuition

Art Direction & Creative Execution

Personalized mentorship, structured around training.

Caring Mentors

Clean and concise training
In-depth lectures

Supportive Community

Lifetime access to the Discord forum
Ask your questions to students and mentors

100% Money Back Guarantee

You feel like the program isn't the right fit for you? You can request a full refund within the first 14 days after the session has started. Just contact our support and we got you 🙂

$ 265
3 payments of
  • Get mentored
  • Create original work
  • Unlock your career
Class dismissed for Fall 2020. Re-work in progress, stay tuned

OR

$ 770
Pay all at once
  • Get mentored
  • Create original work
  • Unlock your career
Class dismissed for Fall 2020. Re-work in progress, stay tuned

F.A.Q

Have Questions?

By the end of each class, you’ll have well though, reviewed portfolio pieces and the best process and techniques learned through these works. Each class comes with assignments to help you create your portfolio and develop your motion design skills. The weekly mentorship session is the occasion to receive feedback from your mentor and classmates. The goal of each class is to teach you the best process and techniques to create great motion design work.

Yes! Each group of students assigned to a mentor will get access to a dedicated channel to communicate, share and receive feedback from their mentor and classmates.
You’ll also get the opportunity to be a part of the larger community of MoGraph Mentor’s alumni and students of our workshops.
We use Discord to help us set up this forum.

We close our open enrollment one week before the start of a session. Be sure to subscribe to our mailing list to get updates throughout each enrollment period.

Your weekly live session will run approximately 2-3 hours. Your weekly time commitment for assignments can be anywhere from 7-20 hours. This program is project based, so you will ultimately decide how many hours to pour into each weeks deliverable. But plan on a minimum of 10 hours per week to see concrete results.

Yes! Many of our students have full time jobs and we work around business hours (see time commitment question above). We only ask that you make your course work a priority.

Our goal is to help our students in the best way that we can. 
You have 2 weeks after the session has started to request a refund if the class isn’t a good fit for you.
Simply reach out to a support team member via email at [email protected] or on Discord @support.

Mentor’s availability varies for each session and will be announced on each dedicated class pages. Our mentors are among the best artists in the industry and dedicated to dispense the best learning experience to their students.

Our students are spread all around the world. We always try to accommodate mentors availability with the timezone of our students.
Your exact class time will be determined at the start of each session, based on your mentor assignment.

We love our international student body and make every effort to accomodate across time zones. We realize that the time change issue is hard for many outside the US. We run class times on US Eastern Time Zone. We attempt to make every accommodation to our international students, but sometimes it means late nights or early mornings for those outside the US. We take this on a case by case basis and do our best to make it work.

We have designed these classes in a specific order, to cover the most essential concepts first, and then to build on those. If you have previously studied motion media at an accredited institution, we will consider moving you directly into class 2 or 3. We strongly suggest taking the classes in order. Please contact us at [email protected] to review your portfolio.

We use a platform called Zoom for the live sessions. You will be on camera and will see a video feed of your peers and mentor. You will present your progress for the week and receive critique from your mentor and peers. Live sessions also contain organic Q&A where you can discuss specific workflow techniques or concepts with your mentor and classmates. Sessions typically run about 2-3 hours, so bring a drink, a snack and a sketchbook to doodle and take notes.

We include demos and tutorials to support your learning experience. However, this program is project-based and focus on your interactions with your mentor and classmates. It is more about creating original portfolio pieces and learning the concepts, processes, and workflows of a professional motion designer.

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