(This is student work, not work that was commissioned by the brand.)
One of the Class 02 projects is the Motion Identity assignment. This project is a favorite of mine because it’s SO applicable to real-world mograph jobs. I’ve watched Michael do countless freelance jobs over the past 6 years and some of the ones that stand out to me are the motion identity jobs for some of his clients. This one for Asana comes to mind.
The Motion Identity assignment focuses on crafting a package of animated elements. The main emphasis is to create a highly polished art direction, while maintaining a cohesive style across elements. The goal is to build elements that the entity could use within their larger communications strategy.
Today we’re sharing Victor’s student work. He loves music, so he chose to use the brand Shaking Through: a documentary series about the process of recording music.