As a new online motion graphics program, we have been so grateful for all the interest and support from our community. But with every new venture, there are always new areas to navigate through. We wanted to create an opportunity to better communicate who we are, what we do, and what we expect from prospective students. After receiving some feedback, we have come up with a list of 3 essential things to know about our program:
1) This is not tutorials
Online training libraries like Lynda or Digital Tutors are great for learning software and production techniques. While software training training plays a role in what we do, that is not our primary focus. We care more about your ability as a visual artist and animator than we do about your technical wizardry.
Production techniques come and go, software updates, new plug-ins are born, we don’t focus on that side of it. We focus on the core principles of the craft, and put you into situations where those principles can be applied and refined. We want to help you evolve as a visual communicator and critical thinker. We believe that is ultimately what will serve you over the long term.
2) It’s about engagement
There are a lot of online options for passive learning : FXPHD, Skillshare, Udemy, etc.. We are not one of those places. In those environments, you watch video content that guides you on exactly how to do something, then (maybe) you replicate it. This is great for learning a trick here or there, but it doesn’t mature you as a motion designer. No face to face with the instructor. No open dialogue week after week. A one-way transfer of information.
We are just the opposite.
We create a context where there is a problem to be solved and then we walk with you on that journey of solving it. Along with your mentor and classmates, you’ll create visual and animated works, within the guidelines of project briefs. You’ll have to think. You’ll have to engage process, make revisions and explain your thinking. And you’ll have live discussions every week for 36 weeks, as you’re producing your projects. It can be really challenging at times. But without a true challenge, there is no growth.
This is not a passive learning environment. It’s a highly engaged experience. And for students who bring consistent engagement, they’ll see consistent growth. You get out, what you put in.
3) We expect your best effort
You have an assigned class session each week. We expect you to be on time.
You’ll have deliverables to turn in each week. We expect them to be done on time.
There are formatting guidelines for each assignment. We expect them to be formatted correctly.
We want students who are serious about this investment. After all, it’s your time & money. Why invest if you’re not going to try and maximize a return?
We feel it’s part of our responsibility to see that you grow as much as possible during your time with us. It does you no good, to tell you that late or sloppy assignments , are OK. It’s not OK. And it’s certainly not going to be OK when you start working at a studio or agency. We want to prepare every student for maximum long term success, and that begins with an attention to detail and being on point.
We’ll bring our best effort, we expect you will too.